Like a result, these LinkedIn figures are in a roundabout way comparable With all the figures for other social media marketing platforms revealed on this page, or inside our Digital 2024 reports.
The company’s frequently revised viewers quantities propose that Fb Messenger’s advert arrive at in Hong Kong was comparable to 26.0 percent of the total populace Initially with the yr.
However, as we mentioned while in the Facebook segment higher than, variations from the audience attain figures released in Meta’s advertisement planning applications will not automatically correlate with In general changes in its platforms’ active consumer bases.
Nevertheless, Meta has created crucial adjustments to the best way its promotion assets report audience achieve data around current months – which include earning substantial revisions to its base viewers data for Fb – Hence the figures demonstrated in this article might not be directly similar with figures revealed in our prior experiences.
To find out more about these alterations, please see this informative article, and our in depth notes on data.
The number of social networking end users in Hong Kong Initially of 2024 was such as 86.2 per cent of the whole population, but it really’s crucial to strain that social networking users may not depict distinctive persons (see our in depth notes on data to learn why).
Confer with sights on anticipated read more modifications in quantity of company/output, variety of folks engaged and prices for the approaching quarter as in contrast with the current quarter.
Even so, it’s crucial that you pressure that these promoting attain figures aren't similar to regular monthly active person figures, and there may be significant variances amongst the scale of X’s ad audience and its overall active user base.
You’ll also locate the entire Digital 2024 report for Hong Kong from the “full report” section beneath, but we’ll start off by having a look with the necessary headline quantities for Hong Kong this 12 months.
Allow’s get a more in-depth examine what the latest quantities explain to us, setting up with some worthwhile context regarding the population of Hong Kong.
But In spite of these caveats, Meta’s advertisement access data nonetheless delivers important insights into how Fb use is evolving.
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Regardless of the reason behind these anomalies though, we advise caution when analysing or interpreting X’s documented figures for use by gender.